Human Friendly is a South Africa-based, women-owned behavioural science consultancy founded in early 2020. Our core purpose is to help businesses, NGOs and development partners improve services and programmes by making them more ‘human-friendly’ and ultimately more effective and impactful.

We have a demonstrated track record in designing and testing effective behavioural interventions across a variety of sectors. We are a trusted partner in successfully building behavioural science capacity and skills in both public and private sector organisations and we have helped develop strategies to create and build behavioural science teams. Our work focuses on providing services in low- and middle-income countries.