Samantha is the Founder and Director of Human Friendly. She uses insights from behavioural science to address development challenges. She has designed and tested dozens of successful behavioural interventions and has trained hundreds of individuals in behavioural science in governments, development organisations, civil society organisations, and large private sector companies. Samantha has a MSc from the London School of Economics.

Ben is an expert in applied behavioural science and in designing and evaluating development programmes. Ben has designed and tested behavioural interventions to improve labour market, education, and public health outcomes. He has developed and led training in behavioural science and evidence-based policy making. Ben speaks 11 languages and has a PhD from the University of Chicago.

Jamie is an experienced problem-solver and evaluation methods expert. Jamie is highly skilled in applied research, large-scale programme design and evaluation, and qualitative and quantitative data collection and analysis. Jamie has an MSc from the University of Antwerp and is a PhD candidate at the University of the Witwatersrand.